Shipped and measured
UX/UI and onboarding refresh
+15% conversion to first trade
Users kept sending screenshots to support - they needed contextual guidance, not just UI changes.
Shipped and measured
MCP product-access channel
500 downloads in the first week
In interviews, traders said they’d rely on AI to make sense of a product as complex as Rho X. 24 production tools across market data, account state, and order placement and cancellation with safety checks.
Context
Rho Labs builds crypto financial infrastructure across an interest-rate derivatives exchange, LP Vault, a spot RFQ DEX on Canton Network, BitGo off-exchange settlement, and a Perp DEX.
Challenge
More than five product lines competed for the same engineering, BD, marketing, and product capacity. At the same time, Rho X users needed a clearer route through a technically complex product.
What I did
- Grouped product work around business objectives: liquidity, sustainable trading activity, institutional access, and activation.
- Sequenced more than five parallel product lines using prioritization, dependencies, launch readiness, and team bandwidth.
- Launched the LP Vault proposition and led cross-functional execution: product readiness, marketing, investor and partner materials, and sales enablement.
- Launched 20 RWA reference-rate markets on Rho X.
- Designed a unified points program across Rho X, LP Vault, Perp DEX, Canton RFQ, and referrals.
- Led a full UX/UI and onboarding refresh across Rho X.
- Turned interview demand for AI-guided access into a production MCP channel for AI agents.